I've read this sentence a dozen times, left the page open, come back to it.

From its earliest conceptualization in the 1950s¹, to the past decade, when it was all the rage, design thinking has gone through an exhilarating ascent. It paralleled, if not paved the way, for design to become an integral part of the business world ra…

Life After Design Thinking

236

ATÖLYE

Sheridan Jobbins

Apr 12, 2024

I've read this sentence a dozen times, left the page open, come back to it. I REALLY want to read this article but simply cannot get past this sentence. It's full of gob-stopping $10 words and cockamamy phrasing.

Written by Sheridan Jobbins

160 Followers

Seriously, my ambition is to create a screenplay as airy, iridescent and flawless as a soap bubble.

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